Hi, I'm Tommy.

SparkleWise

I'm a software developer and entrepreneur in Paris, France.

You'll find things about Django, Javascript, SEO & marketing, time management, passive income experiments, ideas and more generally everything that has to do with entrepreneurship and software stuff.

14 March 2012 ~ 2 Comments

Starting a business for the right reasons

I hear that all the time. I want to start a web application/mobile application/business. I just don’t have an idea yet. Rob Walling explains in his book “start small, stay small” (yes, that’s a book I quote often around here. You should get it), that there are good and bad reasons to start a business. The [...]

10 March 2012 ~ 1 Comment

What’s Harder? SEO in English VS SEO in Other Languages

I come from a non-english speaking country (and quite well-known for not speaking english: France). Most of my online information sources are in english, for the sheer amount of fantastic blogs, communities and magazines available. That includes information about SEO, entrepreneurship and online marketing. You can read a crazy amount of strategies and tactics that [...]

07 March 2012 ~ 12 Comments

Django Settings for Production and Development: Best Practices

When you’re just starting out with Django, it can be overwhelming to see there’s no standard approach to deal with settings. However, there are a few simple best practices that work when you start needing more than the basic settings file. What’s the problem? Django stores all the settings in a project-wide settings.py file. All [...]

04 March 2012 ~ 8 Comments

It’s a Long Road Ahead: Freelancing to Keep on Bootstrapping a Business

After starting my web application business 6 months ago, I’ve decided to shift my focus from 100% working on it  to a mix of freelancing and working on my own project. Why? I’m starting to run low on resources (even though I could keep on living cheaply for almost a year at this rhythm, I [...]

24 February 2012 ~ 7 Comments

Build, Rank, Sell: 7 Lessons Learned From My First Website Sale

Not too long ago (last June) I was on the lookout for simple ideas where I could leverage two things: my knowledge of software development and my interest for web marketing. In the middle of the crazy stream of ideas I then wanted to tackle, I selected a simple one:  a Body Mass Index (BMI) [...]

20 February 2012 ~ 4 Comments

How To Market and SEO a Niche Website: a Case Study

Since I’ve had (moderate) success with my own websites (Gift Certificate Factory, Calculer IMC, Partage De Fichier…), a few of my friends have asked me how to market their own websites. I’ll try with this blog post to give a few pointers on how to do it for a specific case study. Thomas runs Flybilletterbillig.com, [...]

18 February 2012 ~ 7 Comments

Doing things you don’t like

Not a day passes without some blogger repeating the “follow your passion” mantra. “You’ve got to do what you love” was saying Steve Jobs. I don’t know about you, but for me there’s always some struggle as I work. There are things I don’t really LIKE but I feel like I HAVE to do them. [...]

15 February 2012 ~ 0 Comments

Procrastination battles

Working solo and procrastination Working for yourself and by yourself, as you can imagine is a mine field for distractions. Nobody to keep you accountable and forbidding you to stay on the couch all day eating chocolate while you should be calling prospects and getting things done. When you work for days and weeks and [...]

01 February 2012 ~ 0 Comments

Do you need Internet to work as a developer? I think so (but…)

I had a debate the other day with a friend of mine. To give the debate some context, I am a web developer. He’s a .NET developer working on nuclear weapon simulators, and as such, works in a controlled environment where Internet is not readily available: he needs to get up, walk past some offices [...]

26 January 2012 ~ 3 Comments

Numbers Don’t Lie: What Website Analytics Tell About Human Behavior

I’m a data junkie. When my peers wanted to become singers or doctors , I wanted to become a statistician. I was spending hours and hours as a kid reading about economy statistics and making up my own countries. I know, I would have been worried about myself too. So, it doesn’t come as a [...]